Loser
Low confidence
Booking.com: Listing Page — One Modal Too Far: Booking's Rejected Destination Overlay Experiment
Booking.com really likes to use popups, overlays and nudges of various shapes and sizes. Hey why don't you sign in? Why don't you pick your travel dates? Look, someone is about to rent out the room you're looking at. One of their recent destination listing experiments however hints that a particular modal was simply too much when it was eventually rejected.
Hypothesis
If we test a similar change on our listing pages as Booking.com rejected, we should be cautious — their rejection suggests it underperformed.
Why This Works
Key Learnings
Viewed 30+ times
Related Entries
Test Idea
Test: Address "Inconsistent customer service experiences, including long wait times, difficulty..."
layouthomepage
High confidence
Test Idea
Test: Show them what kind of difference they could make at home or in their community by taking action on ...
layouthomepage
High confidence
Test Idea
Test: Address "Login, account access, and technical issues prevent customers from completing ba..."
layouthomepage
High confidence
Test Idea
Test: Address "Payment and autopay reliability issues create stress and distrust, particularly ..."
layouthomepage
High confidence
Test Idea
Test: When looking at possible enhancements to our login initiatives there are many opportunities to explo...
layouthomepage
High confidence