Loser
Low confidence
Booking.com: Listing Page — One Modal Too Far: Booking's Rejected Destination Overlay Experiment
Booking.com really likes to use popups, overlays and nudges of various shapes and sizes. Hey why don't you sign in? Why don't you pick your travel dates? Look, someone is about to rent out the room you're looking at. One of their recent destination listing experiments however hints that a particular modal was simply too much when it was eventually rejected.
Hypothesis
If we test a similar change on our listing pages as Booking.com rejected, we should be cautious — their rejection suggests it underperformed.
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