Inconclusive
Low confidence
Condensed List
Similar to experiment 373, listing descriptions were shortened dynamically using exposable "more" links AND dates/location data was removed. This way, the variation showed shorter listings and therefore more listings per screens. Impact on listing clicks (progression) along with membership starts was measured.
Hypothesis
If we implement 'Condensed List' on listing pages (Similar to experiment 373, listing descriptions were shortened dynamically using exposable "more" links AND dates/location data was removed), then key conversion metrics will improve.
Why This Works
Key Learnings
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