Inconclusive
Low confidence
Conversational Filters
In this experiment, conversational filters were tested at the top of some listing pages. Instead of showing one set of product filters, customers were shown three sets of product questions. After selecting each answer, product results would narrow and update further down on the page. Impact on adds to cart and sales were measured.
Hypothesis
If we implement 'Conversational Filters' on listing pages (In this experiment, conversational filters were tested at the top of some listing pages), then key conversion metrics will improve.
Why This Works
Key Learnings
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