Loser
Low confidence
Etsy: Product Page — Etsy: Floating Buy Box (Rejected)
Etsy recently ran an experiment were they floated their buy box on product detail pages. It's a pattern with a pretty good track record of delivering positive results across past experiments. But as many patterns, it doesn't always win. And in Etsy's case, two months after first detecting their experiment, it also seems that they might have rejected their variation - hinting at a superior control.
Hypothesis
If we test a similar change on our product pages as Etsy rejected, we should be cautious — their rejection suggests it underperformed.
Why This Works
Key Learnings
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