Winner
Medium confidence
Explainer Video on Homepage → +64% Conversions — Crazy Egg
CRE added a 3-minute professional explainer video (produced by Demo Duck, hosted on Wistia) to Crazy Egg's homepage conveying the same core sales message as the text. The test was part of a broader homepage expansion from short to ~20x longer content.
Hypothesis
Adding a professional explainer video to the homepage would appeal to visual learners and increase conversions by showing rather than telling
Why This Works
Key Learnings
Expected Lift Range
Viewed 4+ times
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