Winner
High confidence
Full Homepage Redesign (Split URL) → +49% Visitor-to-Trial Conversion
HubStaff used heatmap analysis to identify friction on their homepage, then ran a split URL test against a fully redesigned page. The redesign focused on reducing friction and clarifying the value proposition. Primary metric: visitor-to-trial conversions.
Hypothesis
A complete homepage redesign emphasizing SEO best practices and addressing heatmap-identified friction points will improve the visitor-to-trial conversion rate.
Why This Works
Key Learnings
Expected Lift Range
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