Winner
Low confidence
Google: Listing Page — The List Vs The Grid
Interestingly, Google was also discovered a/b testing the list vs grid pattern just as Bol finished a similar experiment this month. The Google experiment ran on one of their shopping results pages with the specific query for "flowers". And the outcome? Looks like the grid beat the list and was rolled out in this case.
Hypothesis
If we test a similar change on our listing pages as Google tested, then our conversion metric will likely improve based on their implementation decision.
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