Winner
Low confidence
Google: Listing Page — The List Vs The Grid
Interestingly, Google was also discovered a/b testing the list vs grid pattern just as Bol finished a similar experiment this month. The Google experiment ran on one of their shopping results pages with the specific query for "flowers". And the outcome? Looks like the grid beat the list and was rolled out in this case.
Hypothesis
If we test a similar change on our listing pages as Google tested, then our conversion metric will likely improve based on their implementation decision.
Why This Works
Key Learnings
Viewed 18+ times
Related Entries
Test Idea
Test: Address "Inconsistent customer service experiences, including long wait times, difficulty..."
layouthomepage
High confidence
Test Idea
Test: Show them what kind of difference they could make at home or in their community by taking action on ...
layouthomepage
High confidence
Test Idea
Test: Address "Login, account access, and technical issues prevent customers from completing ba..."
layouthomepage
High confidence
Test Idea
Test: Address "Payment and autopay reliability issues create stress and distrust, particularly ..."
layouthomepage
High confidence
Test Idea
Test: When looking at possible enhancements to our login initiatives there are many opportunities to explo...
layouthomepage
High confidence