Winner
Medium confidence
Homepage Hero Carousel Removal → +10% Application Completions — EQ Bank
Conversion.com replaced EQ Bank's rotating carousel hero section with a fixed hero highlighting a single primary value proposition. Products previously buried in the carousel were moved to quick-link cards below the hero. Applied LIFT Framework to identify usability as the highest-impact lever.
Hypothesis
Replacing a rotating carousel hero with a fixed, single-value-proposition hero would improve clarity and increase application completions
Why This Works
Key Learnings
Expected Lift Range
Viewed 26+ times
Related Entries
Test Idea
Test: Implement better follow-up procedures to ensure customer queries are resolved satisfactorily.
layouthomepage
High confidence
Test Idea
Test: Address "Users frustrated by unclear plans, unexpected fees, and loyalty program failures..."
layouthomepage
High confidence
Research Finding
Principle
October 2025 Wheelock all brands
layouthomepage
High confidence
Test Idea
Test: Address "Technical and Usability ProblemsSlow load times, login failures, and hard-to-nav..."
layouthomepage
High confidence
Test Idea
Test: Address "Customer Service InconsistencyWhile some agents received high marks, others were..."
layouthomepage
High confidence