Winner
Medium confidence
Homepage Hero Carousel Removal → +10% Application Completions — EQ Bank
Conversion.com replaced EQ Bank's rotating carousel hero section with a fixed hero highlighting a single primary value proposition. Products previously buried in the carousel were moved to quick-link cards below the hero. Applied LIFT Framework to identify usability as the highest-impact lever.
Hypothesis
Replacing a rotating carousel hero with a fixed, single-value-proposition hero would improve clarity and increase application completions
Why This Works
Key Learnings
Expected Lift Range
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