Winner
Medium confidence
Homepage Landing Page Move → +17–74% Conversions — TopCashback
CRE moved TopCashback's homepage signup form from a secondary page to the landing page itself. Added media credibility logos (The Guardian, The Independent) near the Join button, added a 'Save money every time you shop online!' headline, and improved the tell-a-friend referral flow with personalized pages.
Hypothesis
Moving the signup form to the homepage (removing one click in the funnel) with trust messaging near the CTA would overcome skepticism about cashback offers and increase signups
Why This Works
Key Learnings
Expected Lift Range
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Research Finding
Principle
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