Winner
High confidence
Homepage Redesign: Shorter Scroll + Trust Logos + Benefits Section → +52% Demo Requests
POSist (SaaS, restaurant industry) ran 3 iterative homepage tests: (1) shortened homepage by removing low-engagement sections, (2) added prominent customer logos + testimonials + 'Why POSist?' section, (3) narrowed form width on Contact Us page and added trust signals. Each built on learnings from the last.
Hypothesis
Reducing page length, adding prominent customer logos, testimonials and a 'Why Us?' section above the fold will reduce drop-off and increase demo requests.
Why This Works
Key Learnings
Expected Lift Range
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