Winner
Medium confidence
Marketplace Order Confirmation Upsell → +20% Ancillary Sales — Gousto
Conversion.com redesigned Gousto's order confirmation page to make the Marketplace feel like a natural step in the process rather than an upsell. Reduced the size of confirmation messaging to create more above-the-fold visibility for the marketplace. Added a secondary prompt ('Add desserts, drinks, snacks & more') and highlighted popular categories.
Hypothesis
Repositioning the Gousto Marketplace from an optional add-on to a step in the order process on the confirmation page would increase ancillary sales
Why This Works
Key Learnings
Expected Lift Range
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