Winner
Medium confidence
Marketplace Order Confirmation Upsell → +20% Ancillary Sales — Gousto
Conversion.com redesigned Gousto's order confirmation page to make the Marketplace feel like a natural step in the process rather than an upsell. Reduced the size of confirmation messaging to create more above-the-fold visibility for the marketplace. Added a secondary prompt ('Add desserts, drinks, snacks & more') and highlighted popular categories.
Hypothesis
Repositioning the Gousto Marketplace from an optional add-on to a step in the order process on the confirmation page would increase ancillary sales
Why This Works
Key Learnings
Expected Lift Range
Viewed 8+ times
Related Entries
Test Idea
Test: Have a discussion between Digital, Customer Experience and the Product Owners to determine the strat...
layouthomepage
High confidence
Test Idea
Test: Ideally, we could find a solution that all teams can utilize and find insights based on their specif...
layouthomepage
High confidence
Test Idea
Winner
Mobile Homepage Redesign: Value Prop + Pricing in Hero + FAQ → +42% Sign-ups
layouthomepage
Expected lift: 25%-55%
High confidence
Test Idea
Test: Address "Trouble with selecting a plan: Many prospects struggle with finding plans that a..."
formcheckout
High confidence
Test Idea
Test: When looking at possible enhancements to our login initiatives there are many opportunities to explo...
layouthomepage
High confidence