Winner
High confidence
Mobile Homepage Redesign: Value Prop + Pricing in Hero + FAQ → +42% Sign-ups
BluTV (video streaming) identified via Google Analytics that mobile CVR was falling. Heatmaps showed the homepage catered to returning visitors. Redesign: streamlined header, key value prop in hero, pricing info in hero section, animated scroll, popular content showcased, FAQs added. Tested via split URL.
Hypothesis
Mobile visitors [company] poorly because the homepage is optimized for returning users. Redesigning for new visitors — with value prop, pricing, and FAQ in the hero — will improve mobile sign-ups.
Why This Works
Key Learnings
Expected Lift Range
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