Winner
Medium confidence
Mobile Landing Page Redesign → +78% Signups — GoHenry
CRE created a mobile-specific 2.5-meter-long landing page that systematically addressed mobile visitor objections. Added Visa branding prominently, distributed CTAs throughout the page, and used visual presentations for complex information. Research showed mobile visitors had significantly different intent profiles than desktop visitors.
Hypothesis
Mobile visitors have different objections than desktop visitors and need a tailored landing page addressing impulsivity, trust, and the absence of the child during signup
Why This Works
Key Learnings
Expected Lift Range
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Research Finding
Principle
October 2025 Wheelock all brands
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