High confidence
Test: Address "Lack of proactive communication during outages, storms, or service disruptions l..."
Test idea generated from UX research pain point found in "July 2025 Wheelock all brands". The research identified "Lack of proactive communication during outages, storms, or service disruptions leaves customers feeling uninformed and frustrated, particularly when billing continues during periods of reduced or unavailable service." as a user friction point that could be resolved through experimentation.
Hypothesis
If we address the pain point "Lack of proactive communication during outages, storms, or service disruptions leaves customers feeling uninformed and frustrated, particularly when billing continues during periods of reduced or unavailable service.", then users will have a better experience and conversion will improve, because UX research identified this as a friction point for [company] customers.
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