Inconclusive
Low confidence
Open In A New Tab
In this experiment, product listing were either opened in the same window (control) or opened in a new tab and focused on (variation). Impact on signups and sales was measured.
Hypothesis
If we implement 'Open In A New Tab' on listing pages (In this experiment, product listing were either opened in the same window (control) or opened in a new tab and focused on (variation)), then key conversion metrics will improve.
Why This Works
Key Learnings
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