Inconclusive
Low confidence
Out Of Stock Or In Stock Products
In this experiment, search results and listing pages received two additional filters to remove out-of-stock and in-store-only items. This reduced the number of results shown by default. The impact on add-to-cart actions, checkout flows, and completed sales was measured.
Hypothesis
If we implement 'Out Of Stock Or In Stock Products' on listing pages (In this experiment, search results and listing pages received two additional filters to remove out-of-stock and in-store-only items), then key conversion metrics will improve.
Why This Works
Key Learnings
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