Medium confidence
Test: Address "Complaints about higher rates for loyal customers compared to new customers."
Test idea generated from UX research pain point found in "May 2024 Wheelock Insights - All Brands". The research identified "Complaints about higher rates for loyal customers compared to new customers." as a user friction point that could be resolved through experimentation.
Hypothesis
If we address the pain point "Complaints about higher rates for loyal customers compared to new customers.", then users will have a better experience and conversion will improve, because UX research identified this as a friction point for [company] customers.
Why This Works
Key Learnings
Viewed 28+ times
Related Entries
Test Idea
Test: This could be messaging similar to: Happy Birthday Customer Anniversaries / How long they've been a ...
layouthomepage
High confidence
Test Idea
Test: Address "Problems with customer service being unhelpful, rude, and ineffective (ineffecti..."
layouthomepage
High confidence
Test Idea
Test: Show them what kind of difference they could make at home or in their community by taking action on ...
layouthomepage
High confidence
Test Idea
Test: When looking at possible enhancements to our login initiatives there are many opportunities to explo...
layouthomepage
High confidence
Test Idea
Winner
Bigger CTA Button in Navigation → +95.1% Progression
ctahomepage
Expected lift: 20%-60%
High confidence