Medium confidence
Test: Address "Difficulty in Website Navigation: Customers reported challenges navigating the s..."
Test idea generated from UX research pain point found in "[company] Enrollment Wheelock Insights". The research identified "Difficulty in Website Navigation: Customers reported challenges navigating the system to enroll or manage services, notably for new service installation." as a user friction point that could be resolved through experimentation.
Hypothesis
If we address the pain point "Difficulty in Website Navigation: Customers reported challenges navigating the system to enroll or manage services, notably for new service installation.", then users will have a better experience and conversion will improve, because UX research identified this as a friction point for [company] customers.
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