Medium confidence
Test: Address "Disappointment with the rewards program and difficulty accessing or redeeming po..."
Test idea generated from UX research pain point found in "April 2024 Wheelock Insights - All Brands". The research identified "Disappointment with the rewards program and difficulty accessing or redeeming points." as a user friction point that could be resolved through experimentation.
Hypothesis
If we address the pain point "Disappointment with the rewards program and difficulty accessing or redeeming points.", then users will have a better experience and conversion will improve, because UX research identified this as a friction point for [company] customers.
Why This Works
Key Learnings
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