Medium confidence
Test: Address "Poor User Experience: Feedback included descriptions of the website as "useless"..."
Test idea generated from UX research pain point found in "[company] Enrollment Wheelock Insights". The research identified "Poor User Experience: Feedback included descriptions of the website as "useless" and "crappy," indicating a subpar user experience." as a user friction point that could be resolved through experimentation.
Hypothesis
If we address the pain point "Poor User Experience: Feedback included descriptions of the website as "useless" and "crappy," indicating a subpar user experience.", then users will have a better experience and conversion will improve, because UX research identified this as a friction point for [company] customers.
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