Medium confidence
Test: Address "Technical Glitches: Customers experienced technical issues such as login problem..."
Test idea generated from UX research pain point found in "[company] Enrollment Wheelock Insights". The research identified "Technical Glitches: Customers experienced technical issues such as login problems, inability to sign up for paperless billing or autopay, and difficulties altering payment options." as a user friction point that could be resolved through experimentation.
Hypothesis
If we address the pain point "Technical Glitches: Customers experienced technical issues such as login problems, inability to sign up for paperless billing or autopay, and difficulties altering payment options.", then users will have a better experience and conversion will improve, because UX research identified this as a friction point for [company] customers.
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