Medium confidence
Test: Address "Technical Issues and Website Problems Users frequently report difficulty logging..."
Test idea generated from UX research pain point found in "April 2024 Wheelock Insights - All Brands". The research identified "Technical Issues and Website Problems Users frequently report difficulty logging in, with the website or app being down, slow, or glitchy, causing frustration and inconvenience." as a user friction point that could be resolved through experimentation.
Hypothesis
If we address the pain point "Technical Issues and Website Problems Users frequently report difficulty logging in, with the website or app being down, slow, or glitchy, causing frustration and inconvenience.", then users will have a better experience and conversion will improve, because UX research identified this as a friction point for [company] customers.
Why This Works
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