Medium confidence
Test: Address "The responses this time around were very similar to the previous study: Plan com..."
Test idea generated from UX research pain point found in "[DE] SMB LP Usability Study V2". The research identified "The responses this time around were very similar to the previous study: Plan comparison: Many prospects struggle with finding plans that are appropriate for their business's energy usage." as a user friction point that could be resolved through experimentation.
Hypothesis
If we address the pain point "The responses this time around were very similar to the previous study: Plan comparison: Many prospects struggle with finding plans that are appropriate for their business's energy usage.", then users will have a better experience and conversion will improve, because UX research identified this as a friction point for [company] customers.
Why This Works
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