Medium confidence
Test: Address "There is a feeling of being overcharged, with some mentioning that their bills h..."
Test idea generated from UX research pain point found in "April 2024 Wheelock Insights - All Brands". The research identified "There is a feeling of being overcharged, with some mentioning that their bills have increased without a corresponding rise in energy usage." as a user friction point that could be resolved through experimentation.
Hypothesis
If we address the pain point "There is a feeling of being overcharged, with some mentioning that their bills have increased without a corresponding rise in energy usage.", then users will have a better experience and conversion will improve, because UX research identified this as a friction point for [company] customers.
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