Medium confidence
Test: Address "To understand more about our SMB prospects' mental model, we asked what were som..."
Test idea generated from UX research pain point found in "[DE] SMB LP Usability Study V2". The research identified "To understand more about our SMB prospects' mental model, we asked what were some challenges they faced when selecting an electricity provider." as a user friction point that could be resolved through experimentation.
Hypothesis
If we address the pain point "To understand more about our SMB prospects' mental model, we asked what were some challenges they faced when selecting an electricity provider.", then users will have a better experience and conversion will improve, because UX research identified this as a friction point for [company] customers.
Why This Works
Key Learnings
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