Medium confidence
Test: Address "Website and app bugs, including issues with decimals, login problems, and error ..."
Test idea generated from UX research pain point found in "May 2024 Wheelock Insights - All Brands". The research identified "Website and app bugs, including issues with decimals, login problems, and error messages." as a user friction point that could be resolved through experimentation.
Hypothesis
If we address the pain point "Website and app bugs, including issues with decimals, login problems, and error messages.", then users will have a better experience and conversion will improve, because UX research identified this as a friction point for [company] customers.
Why This Works
Key Learnings
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Winner
Bigger CTA Button in Navigation → +95.1% Progression
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Expected lift: 20%-60%
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