High confidence
Test: all of which have verification programs we could take advantage of If expanding the Loyalty program ...
Test idea generated from UX research recommendation in "Research for increasing Customer Loyalty". Full recommendation: all of which have verification programs we could take advantage of If expanding the Loyalty program is not currently available, a second recommendation would be to provide discounts to customers who have been with our companies for an extended period of time, senior citizens or customers who are active/veteran military.
Hypothesis
If we implement "all of which have verification programs we could take advantage of If expanding the Loyalty program ", then key metrics will improve, because UX research from "Research for increasing Customer Loyalty" supports this change based on user feedback and behavioral data.
Why This Works
Key Learnings
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Research Finding
Principle
Research for increasing Customer Loyalty
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Test Idea
Winner
Repeated Bottom CTA on Long Pages → +15.5% Signups
ctahomepage
Expected lift: 10%-25%
High confidence