High confidence
Test: Competitor Analysis on various survey tools to determine what other options are on the market that s...
Test idea generated from UX research recommendation in "Wheelock Feedback Survey - Internal". Full recommendation: Competitor Analysis on various survey tools to determine what other options are on the market that specialize in surveying, both for Digital surveys and additional UXR or CX opportunities.
Hypothesis
If we implement "Competitor Analysis on various survey tools to determine what other options are on the market that s", then key metrics will improve, because UX research from "Wheelock Feedback Survey - Internal" supports this change based on user feedback and behavioral data.
Why This Works
Key Learnings
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Winner
Bigger CTA Button in Navigation → +95.1% Progression
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Expected lift: 20%-60%
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