Medium confidence
Test: Customers would like to see better loyalty incentives and competitive rates for long-term clients.
Test idea generated from UX research recommendation in "[company] Enrollment Wheelock Insights". Full recommendation: Customers would like to see better loyalty incentives and competitive rates for long-term clients.
Hypothesis
If we implement "Customers would like to see better loyalty incentives and competitive rates for long-term clients.", then key metrics will improve, because UX research from "[company] Enrollment Wheelock Insights" supports this change based on user feedback and behavioral data.
Why This Works
Key Learnings
Viewed 18+ times
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Research Finding
Principle
Research for increasing Customer Loyalty
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Winner
Repeated Bottom CTA on Long Pages → +15.5% Signups
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Expected lift: 10%-25%
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