High confidence
Test: From previous 2023 and 2024 conversations with stakeholders from all brands, this is a list that was...
Test idea generated from UX research recommendation in "Login Related Insights". Full recommendation: From previous 2023 and 2024 conversations with stakeholders from all brands, this is a list that was brainstormed about other possible internal avenues we could explore: Turn on ability for customers to use a third-party authenticator: Google, iCloud, Facebook etc.
Hypothesis
If we implement "From previous 2023 and 2024 conversations with stakeholders from all brands, this is a list that was", then key metrics will improve, because UX research from "Login Related Insights" supports this change based on user feedback and behavioral data.
Why This Works
Key Learnings
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Research Finding
Principle
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Winner
Repeated Bottom CTA on Long Pages → +15.5% Signups
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Expected lift: 10%-25%
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