High confidence
Test: Have a discussion between Digital, Customer Experience and the Product Owners to determine the strat...
Test idea generated from UX research recommendation in "Wheelock Feedback Survey - Internal". Full recommendation: Have a discussion between Digital, Customer Experience and the Product Owners to determine the strategy trajectory of a digital feedback survey to look at items such as the specific strategy of questioning and follow up with customers and insights needed from the feedback.
Hypothesis
If we implement "Have a discussion between Digital, Customer Experience and the Product Owners to determine the strat", then key metrics will improve, because UX research from "Wheelock Feedback Survey - Internal" supports this change based on user feedback and behavioral data.
Why This Works
Key Learnings
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Winner
Bigger CTA Button in Navigation → +95.1% Progression
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Expected lift: 20%-60%
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