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High confidence

Test: Have a discussion between Digital, Customer Experience and the Product Owners to determine the strat...

Test idea generated from UX research recommendation in "Wheelock Feedback Survey - Internal". Full recommendation: Have a discussion between Digital, Customer Experience and the Product Owners to determine the strategy trajectory of a digital feedback survey to look at items such as the specific strategy of questioning and follow up with customers and insights needed from the feedback.

Hypothesis

If we implement "Have a discussion between Digital, Customer Experience and the Product Owners to determine the strat", then key metrics will improve, because UX research from "Wheelock Feedback Survey - Internal" supports this change based on user feedback and behavioral data.

Why This Works

Key Learnings

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