Medium confidence
Test: Improve the clarity and variety of plan options during the enrollment phase.
Test idea generated from UX research recommendation in "[company] Enrollment Wheelock Insights". Full recommendation: Improve the clarity and variety of plan options during the enrollment phase.
Hypothesis
If we implement "Improve the clarity and variety of plan options during the enrollment phase.", then key metrics will improve, because UX research from "[company] Enrollment Wheelock Insights" supports this change based on user feedback and behavioral data.
Why This Works
Key Learnings
Viewed 17+ times
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Research Finding
Principle
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Winner
Repeated Bottom CTA on Long Pages → +15.5% Signups
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Expected lift: 10%-25%
High confidence