High confidence
Test: This could be: An annual bill credit or percentage off their bill A percentage off of a renewal rate...
Test idea generated from UX research recommendation in "Research for increasing Customer Loyalty". Full recommendation: This could be: An annual bill credit or percentage off their bill A percentage off of a renewal rate (or ability to match new customer pricing) Add additional "loyalty" type messaging that highlight our relationships with our customers.
Hypothesis
If we implement "This could be: An annual bill credit or percentage off their bill A percentage off of a renewal rate", then key metrics will improve, because UX research from "Research for increasing Customer Loyalty" supports this change based on user feedback and behavioral data.
Why This Works
Key Learnings
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Research Finding
Principle
Research for increasing Customer Loyalty
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Winner
Repeated Bottom CTA on Long Pages → +15.5% Signups
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Expected lift: 10%-25%
High confidence