High confidence
Test: Update and Maintain Accurate Information: Regularly update the [company] website with th...
Test idea generated from UX research recommendation in "August 2024 Wheelock Insights - All Brands". Full recommendation: Update and Maintain Accurate Information: Regularly update the [company] website with the latest TDU rates and electricity facts, particularly before significant changes such as those effective in August 2024.
Hypothesis
If we implement "Update and Maintain Accurate Information: Regularly update the [company] website with th", then key metrics will improve, because UX research from "August 2024 Wheelock Insights - All Brands" supports this change based on user feedback and behavioral data.
Why This Works
Key Learnings
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Research Finding
Principle
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Test Idea
Winner
Bigger CTA Button in Navigation → +95.1% Progression
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Expected lift: 20%-60%
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