Inconclusive
Low confidence
Visible Filters
In this experiment, the sorting link (defaulting to popular) was swapped with the filter one. In the control, the sorting appeared on the left with the filter on the right, whereas in the variation these two were flipped. Impact on adds to cart and sales were measured.
Hypothesis
If we implement 'Visible Filters' on listing pages (In this experiment, the sorting link (defaulting to popular) was swapped with the filter one), then key conversion metrics will improve.
Why This Works
Key Learnings
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