Loser
Low confidence
Walmart: Listing Page — 4 vs 3 Column Listing Pages
Walmart just ran their very own 4 vs 3 column experiment on some of their listing pages. The a/b test seems to have had a similar hypothesis about product tile density to what Etsy ran just a few months ago.
Hypothesis
If we test a similar change on our listing pages as Walmart rejected, we should be cautious — their rejection suggests it underperformed.
Why This Works
Key Learnings
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