Positive
Medium confidence
Labster: Virtual Lab SaaS Free Trial Sign-Up Optimisation
GrowthHit ran conversion optimisation tests on Labster's (virtual science laboratory SaaS for universities) free trial acquisition flow. Tests included landing page content (demo video vs. screenshot gallery), form length reduction, and educator-specific value proposition messaging. The programme targeted the gap between educators discovering Labster and actually starting a trial.
Hypothesis
Labster's free trial sign-up pages were not adequately demonstrating the product experience to prospective educators, leading to low trial activation rates. Improving the preview content and reducing form friction would increase sign-up rates while attracting higher-quality leads.
Why This Works
Key Learnings
Expected Lift Range
Viewed 6+ times
Related Entries
Ab Test
Positive
Sierra Club: Donation Page Conversion Optimisation
lead_generationlanding_page
Expected lift: 30%-50%
High confidence
Test Idea
Winner
Long-Form Landing Page → +52% Sales — Moz PRO Membership
copylanding_page
Expected lift: 50%-55%
High confidence
Ab Test
Positive
Navex Global: Compliance SaaS Homepage and Demo Request Redesign
lead_generationhomepage
Expected lift: 100%-200%
High confidence
Cro Program
50% Improvement In Conversion Rates Against A Stretch Target Of 30% For 3M B2B Marketing Pages
B2B Landing Page Optimization Program for 3M
landing_page_optimizationlanding_page
Expected lift: 20%-50%
High confidence
Test Idea
Inconclusive
Social Proof at Checkout Increases Orders; Social Proof at Top of Funnel Hurts — The Motley Fool
social_prooflanding_page
High confidence