Winner
Medium confidence
Mobile Plan Page Zip Modal Relevance
Winner: Mobile Plan Page Zip Modal Relevance. Please note, I have allotted extra time for QA to address the previous android bug.
Hypothesis
Please note, I have allotted extra time for QA to address the previous android bug.
Why This Works
Key Learnings
Expected Lift Range
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Winning Pattern
Winner
Mobile Plan Page Zip Modal Simplification
Mobilepricing
Expected lift: 15%-25%
High confidence
Test Idea
Winner
What It's Worth
pricingpricing
Expected lift: 5%-20%
High confidence
Test Idea
Winner
Lower Price Frames
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Expected lift: 5%-15%
High confidence
Losing Pattern
Loser
Mobile & Tablet Grid Builder Experience
Mobileproduct-listing
Expected lift: -10%--20%
High confidence
Experiment
Positive
Wistia SaaS Pricing Model Restructure: Usage-Based vs Feature-Gated Plans
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Expected lift: 40%-100%
High confidence