Winner
High confidence
Mobile Super Nav Clarity
Winner: Mobile Super Nav Clarity. MB UI/UX vs APP UI/UX: concatenate the super nav and quick-links into one dropdown option from the top Evidence: Chris & Marc hunch. UX / IU Best practices not followed Recent heuristics of competitors (compared against Ethan's screenshot shares) Testing against Luke Wroblewski's findings in 2016 about ergonomically design for mobile users: [https://twitter.com/lukew/status/1037764218122948608?lang=en|https://twitter.com/lukew/status/1037764218122948608?lang=en] Address: 30 mott ln zipcode: 77080
Hypothesis
MB UI/UX vs APP UI/UX: concatenate the super nav and quick-links into one dropdown option from the top Evidence: Chris & Marc hunch. UX / IU Best practices not followed Recent heuristics of competitors (compared against Ethan's screenshot shares) Testing against Luke Wroblewski's findings in 2016 about ergonomically design for mobile users: [https://twitter.com/lukew/status/1037764218122948608?lang=en|https://twitter.com/lukew/status/1037764218122948608?lang=en] Address: 30 mott ln zipcode: 77080
Why This Works
Key Learnings
Expected Lift Range
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