Winner
Medium confidence
Examples Page in Global Nav → +12% Sales — PhotoShelter
CRE added an 'Examples' page to PhotoShelter's global navigation bar after research revealed that converted customers were significantly more likely to have viewed examples of existing photographer websites. This surfaced a hidden conversion driver that most visitors were not discovering.
Hypothesis
Adding an Examples page to the global navigation would expose more visitors to proof-of-concept content, which research showed was a key step in the path to purchase
Why This Works
Key Learnings
Expected Lift Range
Viewed 26+ times
Related Entries
Test Idea
Test: Show them what kind of difference they could make at home or in their community by taking action on ...
layouthomepage
High confidence
Test Idea
Test: Address "Problems with customer service being unhelpful, rude, and ineffective (ineffecti..."
layouthomepage
High confidence
Test Idea
Test: When looking at possible enhancements to our login initiatives there are many opportunities to explo...
layouthomepage
High confidence
Test Idea
Test: This could be messaging similar to: Happy Birthday Customer Anniversaries / How long they've been a ...
layouthomepage
High confidence
Test Idea
Winner
Bigger CTA Button in Navigation → +95.1% Progression
ctahomepage
Expected lift: 20%-60%
High confidence