Winner
Medium confidence
Examples Page in Global Nav → +12% Sales — PhotoShelter
CRE added an 'Examples' page to PhotoShelter's global navigation bar after research revealed that converted customers were significantly more likely to have viewed examples of existing photographer websites. This surfaced a hidden conversion driver that most visitors were not discovering.
Hypothesis
Adding an Examples page to the global navigation would expose more visitors to proof-of-concept content, which research showed was a key step in the path to purchase
Why This Works
Key Learnings
Expected Lift Range
Viewed 6+ times
Related Entries
Test Idea
Test: Address "There is a general dissatisfaction with the perceived value of service, as high ..."
layouthomepage
High confidence
Test Idea
Winner
Mobile Homepage Redesign: Value Prop + Pricing in Hero + FAQ → +42% Sign-ups
layouthomepage
Expected lift: 25%-55%
High confidence
Test Idea
Test: When looking at possible enhancements to our login initiatives there are many opportunities to explo...
layouthomepage
High confidence
Test Idea
Test: It would benefit all teams if the insights could be automatically identified into those team buckets...
layouthomepage
High confidence
Test Idea
Test: Address "Communication & Notifications: Customers often miss billing due dates due to lat..."
layouthomepage
High confidence