Winner
Medium confidence
Examples Page in Global Nav → +12% Sales — PhotoShelter
CRE added an 'Examples' page to PhotoShelter's global navigation bar after research revealed that converted customers were significantly more likely to have viewed examples of existing photographer websites. This surfaced a hidden conversion driver that most visitors were not discovering.
Hypothesis
Adding an Examples page to the global navigation would expose more visitors to proof-of-concept content, which research showed was a key step in the path to purchase
Why This Works
Key Learnings
Expected Lift Range
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