Winner
Medium confidence
Visible Search Bar + Personalized Signup Funnel → +12.5% Signups
[company] Test #218 on Yummly.com: a global search bar shown to anonymous/logged-out users on the home promo page, with Variant B showing a personalized reason to continue after searching. Result: +12.5% signups.
Hypothesis
Exposing a search bar to anonymous users and using their search query to personalize the subsequent signup funnel will increase conversion.
Why This Works
Key Learnings
Expected Lift Range
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