Winner
Medium confidence
Visible Search Bar + Personalized Signup Funnel → +12.5% Signups
[company] Test #218 on Yummly.com: a global search bar shown to anonymous/logged-out users on the home promo page, with Variant B showing a personalized reason to continue after searching. Result: +12.5% signups.
Hypothesis
Exposing a search bar to anonymous users and using their search query to personalize the subsequent signup funnel will increase conversion.
Why This Works
Key Learnings
Expected Lift Range
Viewed 30+ times
Related Entries
Test Idea
Test: Show them what kind of difference they could make at home or in their community by taking action on ...
layouthomepage
High confidence
Test Idea
Test: Address "Problems with customer service being unhelpful, rude, and ineffective (ineffecti..."
layouthomepage
High confidence
Test Idea
Test: When looking at possible enhancements to our login initiatives there are many opportunities to explo...
layouthomepage
High confidence
Test Idea
Test: This could be messaging similar to: Happy Birthday Customer Anniversaries / How long they've been a ...
layouthomepage
High confidence
Test Idea
Winner
Bigger CTA Button in Navigation → +95.1% Progression
ctahomepage
Expected lift: 20%-60%
High confidence