Winner
Low confidence
Booking.com: Homepage — And Exposed Incremental UI Controls
I especially like this particular leak because there is a slight possibility I might have actually inspired Booking to a/b test it - how cool is that? In late November of 2018 I shared some search concepts, one of which suggested incremental UI controls for Booking's guest selector.
Hypothesis
If we test a similar change on our home landing pages as Booking.com tested, then our conversion metric will likely improve based on their implementation decision.
Why This Works
Key Learnings
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