Winner
Low confidence
Airbnb: Homepage — Infamous Infinite Scroll
I believe Airbnb just a/b tested infinite scrolling and rolled it out. Sometime this year they evolved their homepage to include specific property listings. As these property tiles appeared, a month ago I also managed to capture a screenshot of two versions of their homepage: one with 40 results per page that would load more listings with a "Show More" button; and another version with an endless or infinite scroll.
Hypothesis
If we test a similar change on our home landing pages as Airbnb tested, then our conversion metric will likely improve based on their implementation decision.
Why This Works
Key Learnings
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