Winner
Low confidence
Netflix: Homepage — All These Tested Homepage Variations - Perhaps This One Will Help?
Netflix has been yet again noticed experimenting with a range of variations on their homepage - all of which yet again seem to have been rejected as before. Below is the leaked experiment with its key changes, the decision, as well as our own followup experiment recommendation (if we had the privilege of doing so).
Hypothesis
If we test a similar change on our home landing pages as Netflix tested, then our conversion metric will likely improve based on their implementation decision.
Why This Works
Key Learnings
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