Winner
Low confidence
Netflix: Homepage — Free Trials
Netflix has been offering a 30 day free trial for Canadians. Sometime in May however we spotted something way more interesting - they began a/b testing different trial durations (30, 14 and 7 days), as well as an immediate payment-first approach (without a trial).
Hypothesis
If we test a similar change on our home landing pages as Netflix tested, then our conversion metric will likely improve based on their implementation decision.
Why This Works
Key Learnings
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