Winner
Low confidence
Netflix: Homepage — Secondary Sign-in And Sign-up Calls To Action
Netflix ran an experiment with two variations of appended secondary links underneath the main "Try It Now" button. One variation had a link urging users to sign-in, while another urged to resume signing-up. Both ideas didn't make it and have been rejected. Here are my thoughts and comparisons on this ...
Hypothesis
If we test a similar change on our home landing pages as Netflix tested, then our conversion metric will likely improve based on their implementation decision.
Why This Works
Key Learnings
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