Winner
Low confidence
Netflix: Homepage — Secondary Sign-in And Sign-up Calls To Action
Netflix ran an experiment with two variations of appended secondary links underneath the main "Try It Now" button. One variation had a link urging users to sign-in, while another urged to resume signing-up. Both ideas didn't make it and have been rejected. Here are my thoughts and comparisons on this ...
Hypothesis
If we test a similar change on our home landing pages as Netflix tested, then our conversion metric will likely improve based on their implementation decision.
Why This Works
Key Learnings
Viewed 28+ times
Related Entries
Test Idea
Inconclusive
Pattern #86: Temporary Sign In
otherany
Low confidence
Test Idea
Inconclusive
Pattern #22: Empowering Headline
copyhome_landing
Low confidence
Test Idea
Inconclusive
Pattern #99: Progress Bar
othercheckout
Low confidence
Leaked Test
Loser
Airbnb: Product Page — Are Visible Cancellation Graphs Too Much -
otherproduct
Low confidence
Leaked Test
Winner
Airbnb: Homepage — Infamous Infinite Scroll
navigationhome_landing
Low confidence