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Netflix: Homepage — Tested Home Page Patterns
If you might recall, some of the recent Netflix homepage experiments weren't so positive as seen here and here. Today however we finally detected what might be considered a successful roll out decision of one variation tested over a month ago. Gladly Netflix doesn't give up. Here are the 3 core changes which we think might have influenced a positive outcome.
Hypothesis
If we test a similar change on our home landing pages as Netflix tested, then our conversion metric will likely improve based on their implementation decision.
Why This Works
Key Learnings
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