Winner
High confidence
Pop-up Demo Request Form on High-Intent Page → +26% Demo Requests
Truckstop.com analyzed 1,000+ session recordings and found a gap on their broker and carrier load board pages — no demo request form. They tested a pop-up demo form on the broker page first, then extended to the carrier page. Both won.
Hypothesis
Visitors on the load board page have high intent but no clear demo request path. Adding a pop-up form will capture this intent without disrupting the primary page purpose.
Why This Works
Key Learnings
Expected Lift Range
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