Loser
High confidence
Video Testimonials Mid-Page on Lead-Gen Forms — Hurt Conversion
[company] Tests #471 and #472 on Expertinstitute.com: a single video testimonial added mid-page on a lead form landing page produced -11.4% leads. Three video testimonials in the same position produced -15.3% leads. More videos made it worse.
Hypothesis
Video testimonials will add credibility and increase lead form completions — they don't for short lead-gen forms.
Why This Works
Key Learnings
Expected Lift Range
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