Winner
High confidence
Remove Navigation from Landing Pages (Tunnel) → +14.3% Signups
[company] Test #210 on Bomgar.com: header navigation links were removed on a landing page to reduce distraction and focus attention on the signup form. Result: +14.3% signups. Classic 'landing page tunnel' pattern validated.
Hypothesis
Removing navigation links from a dedicated landing page will focus user attention on the conversion goal.
Why This Works
Key Learnings
Expected Lift Range
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Multiple Steps
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Best Practice
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High confidence